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 Privacy Policy

Privacy policy

This privacy policy explains how Safety Devices International Ltd (Safety Devices, we, us our) as a data controller collects, uses and processes your personal information and sets out our security practices. We respect your privacy and are committed to protecting your personal information. 

1.                Personal information we collect

We may ask you for information about yourself, including your name, address, email address, phone number and payment details.

2.                How do we use personal information collected

 We will retain your information only for the period necessary to fulfil the purposes outlined in this policy unless a longer retention period is required or permitted by law.  You may contact us via email or in writing to request the updating, correcting or removal of your personal information that you have provided at any time using the contact information provided at the end of this document.  

a.        on our website:

Website usage information is collected by a third party service, Google Analytics to help analyse how users use the site. Google Analytics cookies collect standard Internet log information and visitor behaviour information in an anonymous form. The information generated about your use of the website (including your IP address) is sent to Google. This information is then used to create statistics of visitor behaviour such as the number of visitors. We do not (and do not allow any third party to) use this tool to track or to collect any Personally Identifiable Information (PII) of visitors to our site. Google will not associate your IP address with any other data held by Google. Neither we nor Google will link, or seek to link, an IP address with the identity of a computer user. We will not associate any data gathered from this site with any personal information from any source, unless you explicitly submit that information via email or a fill-in form on our website.

b.       on our online accessories shop

If you use our accessories shop, your personal information will be collected by third parties, Shopify Inc. and eBay International A.G on our behalf.

They ask you for your personal details including name, email, shipping and billing address, payment details, company name, phone number, IP address and device data.Our sales team will also have access to all of this information, we use this information to provide you with products and services you may order and help you with any orders and refunds you may ask for.

For more information, please see Shopify’sand ebay’sprivacy policies.

c.        in electronic newsletters

We use a third party provider, MailChimp, to deliver our electronic newsletters. We gather statistics around email opening and clicks using industry standard technologies including clear gifs to help us monitor and improve our electronic newsletter. For more information, please see MailChimp’s legal policies.

d.       on social media

We maintain our own social media(Facebook, Instagram, LinkedIn, Youtube etc.) interactions. We use your personal data to provide clarification or assistance in response to your communications.

e.       over the phone

When you call our office we collect Calling Line Identification (CLI) information. We use this information to help improve its efficiency and effectiveness.


f.         via email

We collect information about you to provide information on our products, process your order, manage your account and, if you agree, to email you about other products and services we think may be of interest to you.

Any email sent to us, including any attachments, may be monitored and used by us for reasons of security and for monitoring compliance with office policy.  Email monitoring or blocking software may also be used. Please be aware that you have a responsibility to ensure that any email you send to us is within the bounds of the law.

Safety Devices will not share your information for marketing purposes with third parties without asking for your consent first.

In processing your order we may send your details to

3.                Security and performance

We use computer safeguards such as firewalls and data encryption, and we enforce physical access controls to our buildings and files to keep this data safe. We only authorise access to employees who need it to carry out their job responsibilities. Any third party who requires access to your personal information is also required to implement reasonable security measures to protect your personal information.

4.                Use of cookies

You can read more about how we use cookies on our Cookie policy.

Most web browsers allow some control of most cookies through the browser settings. To find out more about cookies, including how to see what cookies have been set and how to manage and delete them, visit or

To opt out of being tracked by Google Analytics across all websites visit

5.                Links to external websites

Our websites include links to external websites which are subject to their own terms and conditions and privacy policies. We are not responsible for the content of these external websites and we recommend that you familiarise yourself with the terms and conditions of such sites before you submit any information about yourself. These links are provided solely for convenience to you. If you choose to enter such a linked site, you agree that we are not responsible for the availability of such websites and do not review or endorse and shall not be liable, directly or indirectly, for how these websites treat your personal information, the content of such websites and the use that others make of these websites.

6.                Complaints or queries

We aim to meet the highest standards when collecting and using personal information. You can obtain a copy of the information we hold about you and/or to ask us not to process your information (or not to pass your information to third parties).  If you would like copies of your information, or if you would like us to correct any factual inaccuracies in that information, or if you would like that information blocked or deleted from our records, then please contact us via email on info@safetydevices.comor Safety Devices International Ltd, Cambridge House, Holborn Avenue, Mildenhall, IP28 7AN.

If you would like to make a complaint about the way we have processed your personal information, you may contact us on Alternatively, you may contact the Information Commissioner’s Office regarding your concern.

7.                Access to personal information

Safety Devices tries to be as open as it can be in terms of giving people access to their personal information. Individuals can find out if we hold any personal information by making a ‘subject access request’ under the Data Protection Act 1998. If we do hold information about you we will:

·         give you a description of it;

·         tell you why we are holding it;

·         tell you who it could be disclosed to; and

·         let you have a copy of the information in an intelligible form.

If you agree, we will try to deal with your request informally, for example by providing you with the specific information you need over the telephone.

You are entitled to have a copy of the information we hold on you and to have any inaccurate information corrected. We may charge a small fee for providing a copy of any information we hold about you. For more information about this please contact our office at Safety Devices International Ltd, Cambridge House, Holborn Avenue, Mildenhall, IP28 7AN. Or you can

8.                Disclosure of personal information with third parties

We may share your personal information our partners, dealers and organisations to use information we hold about you:

·         To provide services you have asked for and require outsourcing to fulfil.

·         As part of the process of selling one or more of our businesses.

·         To help to prevent and detect debt, fraud, or loss (if you do not pay your debts, we may transfer your debt to another organisation and give them details about you and that debt).

·         If we have been asked (for example by the authorities or a lawyer) to provide information for legal or regulatory reasons.

·         As part of current or future legal proceedings.

·         As part of government data-sharing initiatives.

If you give us information on behalf of someone else, you confirm you have given them the information set out in this document, and that they have given permission for us to use their personal information in the way we have described in this policy. If you give us sensitive information about yourself or other people (such as racial, ethnic, political, religious, philosophical, trade union or health details or details of any criminal convictions of members of your household), you agree (and confirm that the person the information is about has agreed) that we can use this information in the way set out in this document.

9.                Links to other websites

This privacy notice does not cover the links within this site linking to other websites. We encourage you to read the privacy statements on the other websites you visit.

10.            Changes to this privacy notice

We keep our privacy notice under regular review. This privacy notice was last updated on 19 January 2018.

11.            How to contact us

If you want to request information about our privacy policy you can email usor write to:

Safety Devices International Ltd.

Cambridge House

Holborn Avenue



IP28 7AN